Green Alchemy Homestead

Role: Social Media Strategist & Brand Developer
Duration: 2025–Present
Platforms: Facebook, Instagram

Green Alchemy Homestead is a lifestyle brand rooted in slow living, herbal wellness, and creative simplicity. As Social Media Strategist, I developed and refined the brand’s digital presence—crafting a cohesive, nature-inspired identity and storytelling approach that reflects the beauty of mindful, intentional living.

Responsibilities

• Brand Development
  Created a grounded, botanical visual identity reflecting natural textures, muted tones, and a peaceful homestead aesthetic.
  
• Photography & Videography
  Produced original photo and video content focused cooking, DIY projects, and seasonal living—capturing authenticity and warmth.
  
• Content Strategy & Creation
  Planned and curated monthly content calendars with storytelling posts that connect followers to themes of nature, sustainability, and creative self-sufficiency.
  
• Social Media Management
  Managed Facebook and Instagram accounts, scheduled posts, engaged with the community, and analyzed insights to guide ongoing strategy.

Results & Impact

• Averaged 800 monthly views on Instagram, with strong reach among both followers and new audiences.
• Maintained an average of 20 likes per month, reflecting consistent audience engagement.
• Organic views on Facebook went up by 10%, representing better visibility and performance of the content..
• Maintained an average of 20 reactions per month on Facebook, indicating active community engagement and resonance around posts.