Fairytale Nails by Elizabeth

Role: Social Media Strategist & Brand Developer
Duration: 2016–Present
Platforms: Facebook, Instagram

Fairytale Nails by Elizabeth is a whimsical nail artistry brand inspired by storybook aesthetics and nature’s magic. As Social Media Strategist, I developed the brand identity from the ground up, creating its visual direction, voice, and storytelling approach across all digital platforms.

Responsibilities

• Brand Development
  Designed brand identity consisting of logo, color palette, and visual feel to capture the essence of a whimsical forest and fairy tale.
  
• Photography & Videography
  Produced and edited original photo and video content for campaigns, maintaining consistent brand style and tone.
  
• Content Strategy & Creation
  Planned and developed monthly social media content, including engaging story-driven posts, to enhance audience connection and increase audience growth.
  
• Social Media Management
  Managed Facebook and Instagram accounts, scheduling posts, engaging with followers, and optimizing strategy through analytics.

Results & Impact

• Averaged 2,500 monthly views on Instagram, with strong reach among both followers and new audiences.
• Maintained an average of 60 likes per month, reflecting consistent audience engagement.
• Organic views on Facebook went up by 82%, representing better visibility and performance of the content..
• Maintained an average of 100 reactions per month on Facebook, indicating active community engagement and resonance around posts.

The consistent storytelling approach, cohesive visual aesthetic, and well-considered publishing aided in these results.